Media Kit

Media Kit

The materials below are available for use by media members when reporting about the City of Willmar. More information about the city is available by calling (320) 235-4913. If you require further resources or support, please contact us using the contact information below.

Press Contact
All media inquiries and requests should be directed to:
Leslie Valiant, City Administrator
Phone: (320) 214-5160

Logos and Images
If you intend to use City of Willmar logos in one of your stories or communications, please use the official logos below. If you need higher-resolution logos or other files, please contact

To Download: Click a Link Below, Right Click, 'Save Image As'

City of Willmar Logos:
Main Logo Color – Horizontal Full Text
Main Logo Color - Horizontal
Main Logo Color – Vertical Full Text
Main Logo Color - Vertical Main Logo Color - Tagline
Main Logo Color - Logomark 'W' Only
Main Logo Color - Vertical White Full Text
Main Logo Color - Horizontal Teams in Gold

Other Departments:
Fire Department - Main Logo Color - Horizontal
Parks & Recreation - Main Logo Color - Horizontal
Police Department - Main Logo Color - Horizontal
Public Works - Main Logo Color - Horizontal

About the City of Willmar:
The City of Willmar is a vibrant and growing community in the heart of west-central Minnesota. Founded in 1870, established as the county seat in 1871, incorporated as a village in 1874, and a city in 1901, the city has a rich history reflected in its many historic buildings and landmarks. With a population of 21,015 residents (2020 Census), Willmar is a dynamic regional center; Willmar fosters community collaboration to elevate education, industry, and lifestyle. With robust agricultural roots, our hidden gem offers scenic landscapes from lakes to parks. We're a refuge of unity, nurturing family ties, and limitless opportunities. From outstanding education and recreational offerings to proactive community engagement, we are a thriving hub where tradition and innovation harmoniously flourish. Welcome to Willmar, Minnesota’s Crossroads!